Channel Manager - Activation - General Trade - FMCG

- Achievement of volume/value targets by Month/Qtr/Year for total Super Stockiest Channel with direct responsibility of GT channel.

- Breakdown and execute Trade Marketing initiatives in coordination with central customer marketing team, and Sales team in the Region.

- Distribution and display leadership support to regional team.

- Regional custodian of all Channel/Geography programs and keep complete track of channel wise business trends. Contribute continuous need-based refinement of all programs in coordination with central customer marketing team and implement in the region.

- Custodian of regional performance parameters, analysis and contributor to action plans.

- Execute display and merchandising guidelines in every sub-channel (WS/SS/Retail).

- Pilot test key in-market initiatives analyze results and make recommendations.

- Secure key sales information from field sales / sub distributors and present business analytics and findings through planned reviews to RSMs on monthly basis.

- Lead micro-marketing initiatives for the Region in coordination with Central Customer Marketing team.

- Analyze data to gauge effectiveness of key activities and promos and use the analysis to fine tune future activities

- Demonstrate execution excellence, customer orientation, company values, ethics and pride through exemplary behavior