Channel Activation Manager - General Trade - FMCG - IIM/FMS/MDI/XLRI

Title - Channel Activation Manager - GT

Reporting: Head - Customer Marketing

Location: Ahmedabad

Direct reports - None

Key Stakeholders:

- Within Function - GT Head, KAMs

- Cross Function - Supply Chain Teams, Commercial team, Brand Marketing

- External - Customer teams from GT/ Ecom accounts

Pre-requisite Requirements

- Qualification: MBA Premier 'B' School

- Experience: At least 5-7 years of overall work experience (at least 2 years exposure to GT / ECom as either a KAM / Category Manager). An GT ASM in a Top Tier organisation only with a flair for this can also be evaluated.

- Preferred Age Group: 25-33

Technical Competencies:

- In Depth understanding of FMCG / Channel dynamics, Role of channel activations, Trade Spend ROI maximization and strategies to drive last mile execution

- Highly proficient in MS Office/Excel, Adept at Sales technology tools utilisation and development

Behavioural Competencies:

- Proactive, result oriented, owns the work, takes initiatives on his own

- Excellent communication skills - should be able to interact with multiple stakeholders

- Excellent analytical, problem solving and negotiation skills

Key Responsibilities

This national role would support the planning and implementation of GT /Ecom Channel strategy for all the Brands across the regions in line with the company's overall business strategy.

The key responsibilities of this role would include:

- Be the anchor and owner of planning and controlling annual, quarterly and monthly spends for the Channel across all brands.

- Make NPD launches / Share gain plans in line with Organization goals

- Lead 3rd Party Merchandiser Organization and ensure delivery on input measures - KPIs and output measures: ROI & Spend Effectiveness.

- Apply Shopper Psychology principles to define path to purchase in the store and how to win the store and win in the store.

- Ensure Trade Investment budgets are well within agreed levels of spends as well as ROI.

- Work very closely across all allied functions such as Supply, Commercial and IT to ensure the given agendas fall into place operationally as per aligned timelines.