Channel Activation Manager - eCommerce - FMCG - IIM/FMS/MDI/XLRI

Reporting Structure

- Reporting: Head E-com & D2C

- Direct Report: Channel Activation Executive

- Cross Functional Stakeholders - E-com Team,Marketing, Finance, Supply Chain

Education &Experience Profile

- Education: MBA from Premier B-school

- Experience: 8-10 years of work experience with 3-4 years in E-commerce. FMCG experience preferred

- Preferred Age Group: 32-37

Technical Competencies:

- Understands E-com business and has worked as E-com KAM or in Brand/Trade Marketing.

- Proficient in MS Excel and BI Tools with strong Analytical capabilities

- Prior experience of working with E-com agency or on content will be a plus

- Understands Product pricing water fall and havemange budgets/P&L previously

Behavioural Competencies:

- Ability to work /Negotiate/influenceCross functional stakeholders

- Structured thought process and Problem solving attitude

- Entrepreneurial Mind-set and high degree of Result Orientation

Financial

- NPD Business Growth in the channel

- Share of business through E-com Exclusive SKU's

- Trade and Visibility budget ownership. Ensuring ROI deliveries as per plan for the Channel

- Create right&effective content for the channel to drive conversion( Banners/videos/images

Process

- Setting up the Trade and Marketing Spends budgeting, execution and review mechanism to optimise ROI

- Creating a playbook for successful NPD Launch and Ecom Exclusive packs

- Ensure best in class, updated and relevant content on all the Retail platforms and set up learnings on what works.

- Build the BI Systems to ensure timely reporting of key Metrics for the business

Customer

- Collaborate with EC NKAM's to drive business objectives in their accounts.

- Build a strong relationship with Category & Central Marketing teams of online Retailers

- Work closely with Brand team on content/launches and driving Brand objectives for the Channel

People

- Build and groom talent to grow horizontally/Vertically in the Organisation

- Ensure continuous learning of EC team members on the best practices in the E-commerce Industry.

- Act as Flag bearer for E-com Channel and be able to inform and align internal stakeholders to the need and requirement of the Channel