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29/12 Papiya Roy
Senior Role - Talent Acquisition at Career Point

Views:423 Applications:118 Rec. Actions:Recruiter Actions:3

Channel Activation Manager - eCommerce - FMCG - IIM/FMS/MDI/XLRI (4-15 yrs)

Ahmedabad/Gujarat Job Code: 1199445

Reporting Structure

- Reporting: Head E-com & D2C

- Direct Report: Channel Activation Executive

- Cross Functional Stakeholders - E-com Team,Marketing, Finance, Supply Chain

Education &Experience Profile

- Education: MBA from Premier B-school

- Experience: 8-10 years of work experience with 3-4 years in E-commerce. FMCG experience preferred

- Preferred Age Group: 32-37

Technical Competencies:

- Understands E-com business and has worked as E-com KAM or in Brand/Trade Marketing.

- Proficient in MS Excel and BI Tools with strong Analytical capabilities

- Prior experience of working with E-com agency or on content will be a plus

- Understands Product pricing water fall and havemange budgets/P&L previously

Behavioural Competencies:

- Ability to work /Negotiate/influenceCross functional stakeholders

- Structured thought process and Problem solving attitude

- Entrepreneurial Mind-set and high degree of Result Orientation


- NPD Business Growth in the channel

- Share of business through E-com Exclusive SKU's

- Trade and Visibility budget ownership. Ensuring ROI deliveries as per plan for the Channel

- Create right&effective content for the channel to drive conversion( Banners/videos/images


- Setting up the Trade and Marketing Spends budgeting, execution and review mechanism to optimise ROI

- Creating a playbook for successful NPD Launch and Ecom Exclusive packs

- Ensure best in class, updated and relevant content on all the Retail platforms and set up learnings on what works.

- Build the BI Systems to ensure timely reporting of key Metrics for the business


- Collaborate with EC NKAM's to drive business objectives in their accounts.

- Build a strong relationship with Category & Central Marketing teams of online Retailers

- Work closely with Brand team on content/launches and driving Brand objectives for the Channel


- Build and groom talent to grow horizontally/Vertically in the Organisation

- Ensure continuous learning of EC team members on the best practices in the E-commerce Industry.

- Act as Flag bearer for E-com Channel and be able to inform and align internal stakeholders to the need and requirement of the Channel

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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