Champs Group - Performance Marketing Role - B2C/F&B Industry

General Job Qualifications:

- Role will report directly to the CEO and Founder on a day-to-day basis

- Autonomous role with the opportunity to build a consumer brand across multiple digital channels

- Inner creativity, core analytical marketing skills and attention to detail are the three most important criteria for a successful outcome to this role

- Total work experience of 6-7 years with at least 3-4 years of relevant work experience in performance marketing

- Candidate must be extremely organized, analytical, be able to multi-task and have excellent attention to detail

- Candidate must have extremely strong communication and interpersonal skills - spoken English, & Hindi. Gujarati or Marathi is a plus but not mandatory

- Knowledge of MS Office including Word, Advanced Excel and PowerPoint is mandatory

Performance Marketing Job Profile:

- Prior experience of at least 3-4 years in Performance Marketing is mandatory

- Candidate should ideally have worked in an F&B start up but if not, consumer brand performance marketing experience is mandatory

- You will be responsible for scaling up the brand via sales on website, marketplaces and quick commerce platforms

- You will be responsible for creating, coordinating and scaling sales via the use of static creatives, marketplace creatives and videos along with UGC videos

- Candidate must be comfortable with Performance Marketing Metrics like ROAS, NPS, Customer Repeat %, LTV, CAC, DAU, MAU, Activation Rate

- This position is KPI driven, output driven and above all, results oriented

- Brainstorm, ideate, plan, coordinate and execute the performance marketing monthly plan

- Work with photographers and videographers in conceptualizing product and stylized shoots

- Ideate and curate social media content including videos/gifs/carousels/single image ads/static posts/reels/stories for Facebook and Instagram

- Identify influencers that can work with the brand on promoting products and boosting top of the funnel marketing activities

- Structure landing pages for advertisements and incorporate learnings from campaigns

- Be the sole point of coordination between external vendors and the brand

- Utilize SEO tools to optimize website traffic, content relevance and link popularity

- Identify new vendors, partners and distribution channels with whom the brand can collaborate to boost sales

- Work in close conjunction with operations team in cataloguing and listing products on marketplaces

D2C Website Job Profile:

- Understand UI/UX for brand website and engage with website development team to update product, promotion and pricing information as and when required

- Be familiar with terms like cart abandonment, repeat customer rate, customer retention rate, product return rate, gross margin and average order value

- Manage the entire admin panel of the website including any kind of customization or feature development that may be required

- Understand the working of various d2c tools like Gupshup, Moengage, Wigzo, Limechat for customer acquisition, customer engagement, retargeting and retention

- Devise and execute email, SMS and WhatsApp marketing campaigns on a weekly basis

General Responsibilities:

- Attend client events, exhibitions and trade shows and be the face of the company in these interactions

- Hold daily and weekly focused sessions with all marketing stakeholders and communicate views and feedback to the Founder

- Build a performance driven culture for future recruitment in marketing functions