Champs Group - Head/Creative Director - Digital Agency

Objectives of this Role :

- Build, lead, and review work of the creative team in the production of all web, print, and digital marketing collateral

- Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology

- Collaborate with the marketing and sales departments in developing marketing plans, analyzing results, and identifying opportunities

- Develop internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies

- Analyze brand tracking, market trends, consumer need, and the competitive landscape

- Meet budget standards by forecasting and managing expenses

Daily and Monthly Responsibilities :

- Supervise a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers, and project managers in the strategic development of messages and deliverables

- Prioritize work and resources across engagements based on short- and long-term needs, establishing production schedules by collaborating with designers, copywriters, and production departments

- Conduct brainstorming sessions with creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner

- Review and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges

- Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for visually sophisticated audiences

- Present, or oversee presentation of final concepts, and obtain approvals for deliverables

Skills and Qualifications :

- 4-10 years of related experience with 4+ years of creative direction in agency or corporate setting

- Years of experience creating marketing/advertising campaigns from developing vision and the message platform to overseeing production on time and budget

- Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, but also understand offline and print

- Proven experience with concept development

- Highly skilled with leading a team of creative talent

- Strong creative vision with an understanding of business objectives

Preferred Qualifications :

Master's degree in marketing or business

Prior experience with copywriting, design, or production

Prior project management experience, with a focus on creative direction