Champs Group - Growth & Alliance Head - FinTech/Payment Gateway

- In charge of overseeing entire Digital Experience of User End to End

- Defined and developed long term strategy focused on execution of product roadmaps to achieve revenue targets From Lead Acquisition

- Developed Mobile App and Configurable Web Journey from Scratch

- Implementation Mobile Intelligence model, Video KYC, E-mandate, etc

- Product Analysis

- Tracking Conversion Funnel and Feature Performance for Stakeholder

- Activating Campaign or Upgrading UX to increase conversion funnel

- Acting as Scrum Manager for Origination Cluster

- Strategize with internal stakeholders, sales & customers to build a product vision & roadmap

- Study user behavior and psychology through usage analytics, surveys & workshops

- Working closely with the engineering teams to build a successful POC

- Analysed competition through a secondary research to create break through differentiation in the market.

- Redesigned all three products- web content and wrote blogs making it more effective

- Collaborated and communicated next steps to marketing, sales, operations, engineering teams based on PoC calls