Chalo.com - Senior Manager - Marketing

Excellent communicator and storyteller

- Natural in execution - Plans and executes all ground, online promotions campaign for Chalo Bus in Mumbai

- Problem solver - Understanding a problem and come up with quick, street smart ideas to resolve it

- Innovative - Ability to think of innovative ways to increase awareness, adoption and stickiness of Chalo Bus

- Data driven - Understands data and interprets it to design and execute marketing plans

- Consumer behaviour - Understanding of target audience and their motivation to frame pricing strategy for Chalo Bus

- Media - Understanding of various media/touch points to plan strategic partnerships and measure ROI

- Good Coordinator - Excellent internal and external coordination, quick follows ups and closures

- Good negotiator - to be able secure the best offers / benefits from partners, vendors etc

- Team Worker - Should manage and motivate a team to drive results and also work alongside various internal teams such as product, tech, city etc

Other competencies :

- BTL agency experience in the past is an added bonus

- Experience in owning and drive a product's on ground marketing is also an added bonus

- Energetic - happy and cheerful, exhibits passion and excitement about their work; many ideas will fail, still have the energy to pick up the next one and go for it

- Quick learner - doesn't wait for others to explain to teach

- Detail oriented - keen eye for details on all forms of communication

- Resourceful - finds a way to get it done, navigating all the challenges that are a part of the day's work

- High Standards - Not willing to settle for anything less than excellent

- Mumbai location is a must

Intent and ability to learn about the city, or already have deep local level knowledge and cultural / pulse of the city