Chakr Innovation - Content Writer

Content Writer

Absolute Essentials:

- Conducting thorough research on industry-related topics, generating ideas for new content types and proofreading articles before publication.

- Craft stories that leverage the information & help sales win against our competitors

- Relentless research, dig through industry analyst information and scout for 3rd party content that validates our positioning

- You'll jump in and help out when RFPs need that extra competitive boost, and when sales asks us for help. Writing content that helps drive conversions

- Responsible for building relationships and conduits to information across product management, product marketing, internal research, and sales teams.

- Creating engaging written pieces of copy that can be used in digital, TV & print media

- Use the opportunity to push our services and educate consumers about relevant information related to the brand's offerings.

- Creating style guides for a company's overall content

Who does a Content Writer works with?

- A Content Writer typically works with the founders office, marketing & the product team, and they are supervised by either a Product or a Marketing Manager who ensures content is produced on time and meets the organization's needs.

Overall Responsibilities of Content Writer must include:

- Research and analyze top SEO content topics

- QC content to ensure it is free of grammatical or factual errors

- Follows all brand editorial guidelines for consistency

- Research and write long-form content on various relevant topics

- Publish content on various platforms and analyze traffic performance

- Research and evaluate competitor marketing with a focus on content

- Researching industry-related topics (combining online sources, interviews & studies)

- Writing clear marketing copy to promote our products/services

- Preparing well-structured drafts using Content Management Systems

- Create content marketing campaigns to drive leads and subscribers

- Use SEO best practices that help generate traffic to our site

- Regularly produce various content types i.e. emails, social posts, blogs & white papers

- Actively manage and promote blogs, and pitch articles to relevant third-party platforms

- Edit content produced by other members of the team

- Analyse content marketing metrics and makes changes as needed

- Collaborate with other departments to create innovative content ideas

- Research industry-related topics (combining online sources, interviews and studies)

- Proofread and edit blog posts before publication

- Coordinate with marketing and design teams to illustrate articles

- Identify customers' needs and gaps in our content and recommend new topics

- Update website content as needed

- Ensure all-around consistency (style, fonts, images and tone)

Other Requirements:

- Bachelor's/PG degree in English Literature, Communication, Marketing or Journalism

- Familiarity with web publication techniques

- Familiarity with marketing tools, MS Office or Google Suite

- Good understanding of the latest marketing trends and techniques, especially SEO

- Willingness to multitask and take new initiatives

- Excellent verbal and written communication skills

- Creativity and a keen eye for details

- Proven work experience as a Content Writer, Copywriter or similar role

- Portfolio of published articles

- Familiarity with web publications

- Excellent writing and editing skills in English

- Hands-on experience with Content Management Systems (e.g. WordPress)

- At least three years of experience writing for a B2B audience

- Experience using WordPress, Weebly, and/or Joomla! preferred