Cerana Beverages - Manager - Primary Sales

Primary sales manager

Job Title : Manager - Primary sales

Bira 91

Bira 91 is a handcrafted beer, Imagined in India. The brand is youthful, trendy and unapologetically Indian with an unflinching focus on taste and consumer experience. Bira 91 is a rebellion against boring beer - and we are recruiting revolutionaries. Our disruptive ambitions has helped us get one of the leading VC firms on board and makes us the fastest growing premium beer brand in the country. At the core of Bira 91's continuing foray into new markets lie strong city teams led by stronger city Team. They make the magic that is Bira 91, a reality. It's a big deal and the qualities and capabilities required of a Bira team Member mean you are an incredibly intelligent, talented and highly sought-after professional. Sound like you

Role :

- To deal with distributors, dealers and therefore generate business through them.

- To review distribution wise sales against the targets on a monthly basis.

- To ensure Direct Sales & Dealer appointment.

- To ensure Distributor wise minimum inventory of each stock.

- To appoint dealers in un-represented and weak areas.

- To monitor month wise Product Group achievement against the targets and take corrective action on a monthly basis.

Educational Qualification :

- Postgraduate with 5+ years of experience in primary sales/ distributor planning in Liquor industry.