Cerana Beverages - City Chief Executive Officer - IIM/ISB/IIT

City CEO

Bira 91 is a handcrafted beer, Imagined in India. The brand is youthful, trendy and unapologetically Indian with an unflinching focus on taste and consumer experience. Bira 91 is a rebellion against boring beer - and we are recruiting revolutionaries. At the core of Bira 91's continuing foray into new markets lie strong city teams led by stronger City CEOs. They make the magic that is Bira 91, a reality. It's a big deal and the qualities and capabilities required of an Bira 91 City CEO mean you are an incredibly intelligent, talented and highly sought-after professional. Sound like you-

Major Responsibilities :

- Oversee and grow Bira 91's business across the city

- Drive B2B sales by acquiring and activating partner outlets in various channels at a manic pace

- Build, develop and lead city teams to scale the business throughout your City (you will be building and leading a team of close to 30+ people)

- Initiate creative marketing strategies that boost growth in the city, (both local and overarching) and market share growth campaigns

- Manage deployment and quality of supply chain (i.e. Bira 91 draft beer taps and ubiquitous beer availability)

- Represent Bira 91 at local, regional events and with local, regional PR

- Manage regulatory concerns and local governments across the city you oversee

- Communicate product/process needs to HQ, work with product/engineering to deliver on them

- Help scale other cities and territories through developing and sharing best practices

- Continue to grow REVENUES and MIND SHARE!!!

Candidate Specification :

- 3+years of experience with Sales/Marketing Background from FMCG/Consulting

- Educated from a top school (IIM/ISB/IIT) or Ivy League schools/Tier1 B-school

- Data-driven decision mentality and sound business judgment through strong analytical thinking

- Relevant experience in consumer marketing is helpful

- Stellar networking skills and the ability to make smart partnerships happen