Cequity - Head - Business Development

About Us:

Hansa Cequity is a marketing services company that brings together the power of data, analytics, campaign management, digital platforms & services for brands. We bring-in the rigor of left-brain thinking & balance it using the power of intuition through right-brain strategies & delivery for clients.

Hansa Cequity has been recently selected by the CIO Review to be amongst the top 20 most promising Data analytics Consulting companies in 2013 by a global panel of CEOs & CIOs. And Cequity is the only Indian company to be selected. Gartner predicts that by 2017 CMO’s will spend more on IT than CIO’s. This is where Hansa Cequity, a new-age marketing services company brings in its Big data, analytics and campaign management services & solutions together. Thereby, helping enterprises build insightful, intelligent and real-time customer relationships. Leveraging the power of Big data through these proprietary marketing automation and analytics platforms, Hansa Cequity develops data analytics-driven marketing strategies for organizations.

Hansa Cequity is pioneering the creation of a new category of Professional services organisations called Marketing service providers (MSP). MSP’s orchestrate a new paradigm in which, analytics is coupled with customer strategy consulting, CRM & Marketing automation. This customer integrated strategy creates deep business impact. Globally companies like Acxiom Corporation are US $ 1Billion plus powerhouses in this space. Hansa Cequity is the only company in this space in India today & is scaling up rapidly.

Five Pillars of Our Business:

- Data Management Platform

- Customer Insights & Analytics Platform

- Campaign Management Platform

- Marketing Optimisation Platform

- Digital Experience Platform

Our services across verticals:

- Customer Planning & Strategy

- Data Management

- Analytics & Insights

- Campaign Management

- Planning & Management

- Customer Relationship Centres

- Digital Experience & Analytics

- Creative & Content Marketing

Role description:

This is a dynamic role where one is required to constantly looking to create new opportunities for Cequity’s business. Cequity has been on a high growth path & is now looking at significantly scaling its operations.

- This job requires the individual to have a strong understanding of business and be able to position Hansa Cequity as an integrated solution provider across Analytics, CIM, Technology & Digital practises.

- The individual should be able to go to market with a solution selling approach that positions our “integrated offerings” as solutions for a CMO.

- This role requires the individual to create new business opportunities by using his consultative skills to develop a customized solution.

- Extend and strengthen Cequity’s brand identity in the market place.

- Develop partnerships with Technology firms that can help us build business. Should be able to relate to CIO & technology teams.

- Canvass internal thought leaders for insights, ideas and expertise. Use these to open new conversations with prospects.

- Identify events for Cequity to extend our brand by sharing our Customer marketing strategies with B2B audiences.

- Setting up clear processes with the Creative & Client servicing teams to ensure Content supply chain.

Job Requirements:

- Proven sales ability in the areas of solution selling for Business consulting, Analytics, Market research etc

- Proven experience in achieving revenue goals

- This position requires a high degree of personal motivation. Person should be excited by the opportunity of creating new markets.

- Should have the confidence to work in a small team and independently take charge of new initiatives.

- Understanding of the competitive landscape from both a business and technical perspective

Desired Strengths:

- Self starter

- Fire in the belly to learn & achieve sales targets

- Earlier experience of a start up or new business

- Passionate about creating business solutions for clients

- Strong at creating partnerships with other firms

- Positive attitude

Essential:

- Ability to convince at a senior level and develop relationships with senior functional leaders within Cequity and clients

- Strong network & ability open doors at senior levels

- Ability to link from Strategy to Implementation (i.e. focus on what is possible)

- Excellent storytelling/presentation skills

- New business/selling track record

- Commercial and Consulting acumen

- People skills; mentoring and management of a diverse team

Desirable:

- Background /experience in client relationship management

- Management /business consulting /client-side exposure (i.e. ability to stretch outside of the sales arena to have strategic conversations and transform briefs)

Qualification & Experience:

- 8 to 12 yrs of Consultative Selling / Business Development experience

- MBA marketing from a Tier 1 or Tier II institute

- Experience in working with Consulting / Analytics / IT / Market research / Information product sales companies is essential

- Exposure to international companies like Merkle, Harte hanks, Acxiom, Epsilon, AIMIA will be preferred