Cequity - Head - Business Development

We are a “high energy” company and growing very rapidly. We are pioneering a whole new way of marketing which is data led & measurable.

We are building a Technology enabled Customer Marketing company which uses the building blocks of Analytics & Marketing automation to help clients accelerate marketing performance. You can check us out at www.cequitysolutions.com

Cequity is a leading provider of advanced Analytics for Banks, Retailers, Telecom & FMCG companies. We believe that it is more critical to have "business understanding" to deliver a truly differentiated analytical solution.

Our state-of-the-art technology solution, Cequity ACE, a hosted "CRM on demand system" can be quickly implemented without significant hardware or software investments while delivering rich yet valuable customer experience for companies.

Cequity is not not just a KPO or a direct marketer or a database marketing company – we are an End to End Customer marketing company. We are focused on understanding and achieving client objectives while delivering high-quality, actionable results.

Job description

This is a dynamic role. You are constantly looking to create new opportunities for Cequity’s business.

- This job requires the individual to have a strong understanding of business and be able to position Hansa Cequity as an integrated solution provider across Analytics, CIM, Technology & Digital practises.

- The individual should be able to go to market with a solution selling approach that positions our “integrated offerings” as solutions for a CMO.

- This role requires the individual to create new business opportunities by using his consultative skills to develop a customized solution.

- Extend and strengthen Cequity’s brand identity in the market place.

- Develop partnerships with Technology firms that can help us build business. Should be able to relate to CIO & technology teams.

- Canvass internal thought leaders for insights, ideas and expertise. Use these to open new conversations with prospects.

- Identify events for Cequity to extend our brand by sharing our Customer marketing strategies with B2B audiences.

- Setting up clear processes with the Creative & Client servicing teams to ensure Content supply chain.

Job Requirements

- Proven sales ability in the areas of solution selling for Business consulting, Analytics, Market research etc

- Proven experience in achieving revenue goals

- This position requires a high degree of personal motivation. Person should be excited by the opportunity of creating new markets.

- Should have the confidence to work in a small team and independently take charge of new initiatives.

- Understanding of the competitive landscape from both a business and technical perspective

- Desired Strengths

- Self starter

- Fire in the belly to learn & achieve sales targets

- Earlier experience of a start up or new business

- Passionate about creating business solutions for clients

- Strong at creating partnerships with other firms

- Positive attitude

Qualification & Experience

- Requires a minimum of 12 years of related experience with a Bachelor's degree

- MBA marketing from a premier institute

- Consulting ,Analytics, IT, Market research, Information product sales experience

- Exposure to international companies like Merkle, Harte hanks, Acxiom, Epsilon, AIMIA will be important

- Open to both Indian & International candidates

Arpita Datta
Strategic People Director