CEEW - Communications Associate - Digital Strategy

Communications Associate (Digital Strategy)

Council on Energy, Environment and Water (CEEW), New Delhi

Communications Associate (Digital Strategy)

Terms of Reference:

At CEEW, we are deliberate about what we stand for (and what we don't stand for!) as an employer. So, if the below description strikes a chord, we would love to hear from you!

At CEEW, we build careers in public policy:

- We offer strong visionary leadership - with emphasis on research and impact at scale

- We actively promote leadership by initiative

- We celebrate talent and ambition

- You will be surrounded by smart people who will challenge you and help you grow

- You will learn faster than your peers in other organisations

- Curiosity and irreverence, as well as responsibility, come together at CEEW

- You will get above-market remuneration

- We provide a safe space for all

At CEEW, your life is your example for others. Meet the Humans of CEEW who could be your colleagues in future.

Designation offered: Communications Associate (Digital Strategy)

Location: New Delhi

Reporting to: Communications Specialist

Purpose:

We seek to hire a candidate, who can strategise CEEW's digital outreach and lead campaigns through social media, web properties, and partnerships. An ideal candidate should possess excellent analytical abilities; knowledge of SEO, and SEM and web development; the ability to liaison with third-party vendors and a good grasp of the dynamic environment in digital communications. The candidate should be solution-oriented, impact-oriented and committed to adhering to timelines.

If you think you can ace digital strategy, campaigns, SEO, and SEM, we would like to speak to you. If you can help us mainstream sustainability from the margins to the mainstream through effective communication, we would consider hiring you.

Primary responsibilities and deliverables:

- Lead the strategic dissemination of CEEW's digital content by applying best-in-class practices.

- Co-design and own the revamp of CEEW's corporate website.

- Identify and manage agencies and vendors to amplify CEEW's work across a range of digital platforms.

- Develop SEO, SEM & content strategy and provided UX & UI suggestions based on data insights.

- Conceptualize and lead digital campaigns to humanize climate change and sustainability.

- Lead/assist the development of new digital dashboards and tools.

- Periodically analyze the digital landscape and map competitors to optimize CEEW's long-term digital strategy.

- Play a key role in designing digital journeys for a range of audiences.

- Measure and report performance of all digital properties/campaigns and assesses against goals.

- Support the design and execution of social media strategies for LinkedIn, Twitter, Instagram and any new platform that CEEW leverages.

- Brainstorms new and creative growth strategies through digital marketing.

- Stay up to date with latest digital trends and emerging platforms.

Other responsibilities:

- Provide on-ground support for CEEW events.

- Support the Outreach team in other tasks as and when required.

- In addition to the duties and responsibilities above, the individual should be prepared, as and when necessary, to take on additional tasks.

Selection Criteria:

Education and other skills:

- Master's degree in communications, digital marketing or any related fields

- 2-5 years' experience in digital strategy, digital marketing or a similar role

- Prior experience with a leading digital branding/marketing experience will be preferred

- Excellent communication skills

- Excellent eye for detail

- Excellent grasp of the English language

- Agile project management skills

- Ability to meet deadlines and work under pressure

- Ability to communicate and collaborate effectively

Desired skills:

- Excellent analytical ability

- Excellent content marketing ability

- Thorough understanding of SEO, SEM and digital media analytics tools

- Specialization in digital advertising

- Strong storytelling ability

- Knowledge of HTML, CSS, Drupal, WordPress and other CMS tools

- Innovative, out-of-the-box thinking on digital communications

- Strong content development abilities

CEEW operates in a dynamic environment and the candidate will be required to show flexibility in undertaking a variety of tasks. CEEW is an equal opportunity employer.