- Achievement of volume/value targets by JC/QTR/year for total region with direct responsibility of all channels. - Distribution and display leadership independent to ZSM/ASM - Contribute in creating the correct RTM model; determine town and outlet penetration suitable for current and future business growth in the country. - Drive new outlet additions at the zone especially in Non South and ensure they sustain so that revenue increase happens over a period of 2-3 quarters. - Develop and execute Trade Marketing initiatives in coordination with the Central Trade marketing team. - Execute display and merchandising guidelines in EVERY channel; develop display aids, and local vendors in region. - Execute display and merchandising guidelines in MTinGT outlets and ensure the right outlets are focused for generating incremental revenues from higher SKU's and specific focus brands. - Manage the NPD from launch till first 6 months and ensure the right value and outlets are focused. Ensure NPD drives value and distribution growth in the right channels and hence contribute to overall revenue growth for distributors. - Manage TP & TPR budgets at region. - Pilot test key in-market initiatives, analyze results and make recommendations. - Regional custodian of Loyalty program in the retail/ wholesale channel and keep complete track of outlet wise business trends. Contribute continuous need based refinement of Loyalty program in coordination with ZSM and Central Trade marketing team for the zone. - Drive the different loyalty programs designed for Rural, Wholesale, Salesman and Own your business. This will be the biggest differentiator for zonal business growth. - Own the Van / Hawker/Fleet business at the zones and drive differential growth through outlet addition and hence revenue growth. - Secure key sales information from field sales and present business analytics and findings through planned reviews on monthly basis. - Analyze data to gauge effectiveness of key activities and promos through a pre-agreed control panel and use the analysis to fine tune future activities - Evaluate the productivity of the field force. - Assist wholesalers, retailers, or distributors with their marketing strategy, including message development, marketing materials, and brand awareness. Market products to wholesalers and retailers. Develop strategies to generate interest in these products, creating demand for the products at wholesalers and retail organizations - Should be able to focus on developing and overseeing all aspects of organization's marketing activities. - General job responsibilities may involve representing the organization at relevant industry tradeshows, designing unique plans for individual products, and overseeing and analyzing new product launches. - Trade marketing managers should advise on appropriate promotional procedures established from customer data analysis and current trends. Trade marketing managers may also advise retail store locations on methods for in-store solutions and consistently monitor if these methods are effective. - Require travel at least 3-4 days a week.

Chennai

CavinKare - Program Manager - Trade Marketing 

CavinKare - Program Manager - Trade Marketing  ,Job Description for CavinKare - Program Manager - Trade Marketing  in CavinKare in  Chennai for (3-8) years of experience. Apply Now!

Job Description for CavinKare - Program Manager - Trade Marketing  in CavinKare in  Chennai for (3-8) years of experience. Apply Now!