CavinKare - Brand Manager

PURPOSE OF THE JOB :

- To execute marketing led activities to generate sales

- To collect competitor pricing information and recommend suitable pricing

- To audit the outlets to identify the quality of all available brand elements, collateral exhibits and customer satisfaction.

JOB FUNCTIONS :

1. Execute the Brand plan :

- Activity to be tracked and learning to be circulated

- To provide inputs to improve planned activities

- Review and report performance of every brand level activity

2. Cross promotion and Tie UP's :

- Identify partner outlets and brands

- Tie up with them for co branded activities

- Initiate and implement brand activations

3. Competition Understanding :

- Keep a track of all competition activities

- Visit competition stores and collect pricing details

4. Consumer Understanding :

- To visits markets and evaluate customer insights by audit and interactions

- Circulate reports on the findings.

5. Govern the brand Guidelines :

- Highlight issues and ensure required changes are made

6. Events co ordination and execution :

- Work closely with regional marketing team to plan events

- Co-ordinate with various departments and ensure execution of events as per requirement