CavinKare - Area Sales Manager

Position : Area Sales Manager

Company : CavinKare Private Limited

Reporting Relationship :

Direct report to : Zonal Sales Manager of the assigned territory

Direct Reports : Territory Sales Officer of the assigned territory

Company Background/culture :

- CavinKare Pvt. Ltd is a FMCG major with a strong Pan India and International foot print in manufacturing and marketing personal care and food products. For the last two decades CavinKare has been providing the Indian market with a range of high quality beauty products that are backed by modern research and development, a strong distribution network and above all a selection of the safest ingredients for the products.

- CavinKare Pvt. Ltd. was formerly known as Chik India Ltd., changed its name to CavinKare Pvt. Ltd. in 1998. In 1983 with a single product, CavinKare started out as a small partnership firm. The Company that began its journey as Chik India Ltd was renamed as CavinKare Pvt. Ltd (CKPL) in 1998. With innovative Entrepreneur C.K. Ranganathan at the helm, CavinKare has emerged into a successful business enterprise.

The company has organized itself with the following operating groups :

- Personal Care

- Foods

- Snacks

- Dairy

- Beverages

- International Business

- Smart marketing and clear product positioning not only ensured CavinKare's growth but also helped the company broaden its product portfolio.

- Having established a firm foothold in the national market, the company is rapidly expanding into the international markets of Nepal, Sri Lanka, Malaysia, Singapore, Bangladesh, the United States, Africa and the GCC region.

- The company has a dedicated Research & Development centre, equipped with latest equipment and technology that has supported the growth of the various divisions in their endeavor.

- CavinKare Group had a turnover of 10928 million INR in the year 2011-2012. At present, the company has employee strength of around 3500. It also has an all India network of 1070 Stockiest catering to about 7 lakh outlets nationally.

Responsibilities & Accountabilities :

- Primary and secondary target achievement

- Monthly Sales planning and forecasting

- Evaluating distributors- ROI

- Distributor performance identification, tracking and maintaining

- Managing and increasing coverage

- Channel Management

- Cost Management

- Month wise business forecasting

- Bench-marking previous year's data & aligning with the Annual Operating Plan

- Competition tracking & making proactive plans to counter the new entrants

- Allocate manpower in different areas depending on the individual capabilities

- Set KRA's for TSOs

- Mentor and motivate team members ensuring sales, business generation and achieving budgeted figures

- Training TSOs/TSI's to develop requisite skills and guiding poor performers

- Conducting training on products, lead prospecting and closing skills

Expected Behaviors :

- Driving for Results

- Solution Orientation

- Planning and Organizing Skills

- Interpersonal Skills