Category Marketing Manager - Retail/Online/FMCG

A Category Marketing Manager is responsible for:

- Develop and execute marketing strategies for specific product categories.

Product Positioning:

- Define and differentiate product positioning within the market.

Marketing Planning:

- Plan and oversee marketing campaigns aligned with category strategy.

Product Lifecycle:

- Manage the lifecycle of products, including launches and discontinuations.

Market Analysis:

- Conduct market research, analyze competitors, and identify growth opportunities.

Customer Insights:

- Gather and analyze customer feedback to inform marketing decisions.

Data Analysis:

- Define and track KPIs, using data for informed decision-making.

Cross-Functional Collaboration:

- Collaborate with various departments to align strategies with business goals.

Brand Management:

- Maintain brand consistency and messaging for products within the category.