Category Marketing Manager - Detergent

About the Company:

The client is a leading trans-national company that has been engaged in the manufacture and distribution of detergents across Nigeria since 2013. With its group head-office in South Asia, the company envisions to be the number one detergent brand in west Africa in the next 5 years. The management team comprised experienced professionals working together to meet the organisational objectives along with the individual goals.

About the Role:

The Marketing Manager will be a senior member of the team and will be responsible for the overall management of designated product categories to deliver on business growth objectives and drive category growth agenda through base business growth and new product introduction through the development and implementation of marketing initiatives to time and budget.

The key responsibilities will include:

- Accountable for achievement of brand(s) / category contract volume, value, market share, distribution and equity objectives/ targets agreed with senior management

- Create and execute consumer/shopper support initiatives and where required channel support strategies, in line with brand positioning

- Drive superior execution of brand activities ABOVE and BELOW the line, that would deliver for the consumer and customer

- Utilize research / insights to deliver develop winning strategies /initiatives for brand/ category that would deliver consumer and customer demand

- Review performance of marketing campaigns and assess against goals (ROI and KPIs).

- Lead the processes of forecasting and NPD (volumes/ projects/ spends/ within category/marketing team to ensure reliable delivery of the plans.

- Also oversee on-time delivery of agreed NPD initiatives to market and management of launched products through launch / growth phase

- Collaborate cross the business/ group to deliver plans to time and cost

- Manage marketing investments/ assets for brands/ category to deliver agreed objectives; also maintain strong interface with Finance team for tracking brand/ category budgets

- Team - Lead, manage, motivate and develop brand management team to ensure they deliver and grow

- Work effectively with key internal units as well as external partner agencies in liaison with regional marketing as may be required

- Play role in the leadership of wider management team and marketing in particular to enable best for business decisions to be made

About the candidate:

- The Marketing Manager will work with the Country Manager and Regional Marketing Director, and will lead the team based in Lagos, Nigeria. To be successful in the role, the candidate must have:

- Graduate degree from a reputable university; post-graduate degree preferred

- At least 8 years of marketing experience with FMCG companies including creation and management of the marketing mix

- Proficiency in Microsoft office - Word, Excel and PowerPoint

- Excellent interpersonal communication skills (verbal & written)

- Strong analytical skills and commercial acumen (be able see issues in financial and commercial terms)

- Detail orientation and proactive

- Good track record of executing marketing plans in a multilayered and fast changing environment

- Excellent collaborative and relationship management skills and ability to work with other teams