Category Marketing Manager - Beauty/Home & Kitchen/Fashion & Electronics

One of the ecommerce is looking out for Category Marketing Manager

- Responsible for traffic planning at a category level

- Coordinating with the supply/category team, identifying focus product-lines and brands for various campaigns

- Planning and managing on-site merchandising for all the categories - Beauty, Home & Kitchen, Fashion and Electronics

- Coordinating with the supply/category team to understand requirements and improvise accordingly

- Working with the digital marketing team to design and execute category-level campaigns on off-domain platforms (Google, Facebook, IG etc.)

- Working with the design team for creatives; providing insights to design team to deliver creatives that perform better

- Managing and optimising campaign metrics (impressions, CTRs, conversions, ROI)

- Reporting the P/L of each campaign on a regular basis and drive maximum profitability

- Optimum utilization of monthly marketing budget in various marketing activities.

- Work with a team of content and social media experts to build audience for campaigns that deliver powerful messages that align with our business needs

- Monitoring effectiveness of sales and performance of the campaigns.

- Identify and engage new prospects to expand the existing online marketing strategies

Requirements: 

- Minimum 2 years of relevant work experience