Category Marketing Manager

Job Description :

- Deliver on the P&L ambition for the business including revenue & gross margins.

- Define the marketing strategy to drive 5X growth for the category for the immediate term as well as short/medium/long term based on broad guidelines.

- Execute the same to deliver on aligned ambition.

- Define the source of business to expand existing categories and drive the penetration of new categories by managing market Intelligence across all segments.

- Analyze & evaluate the market/competition on an ongoing basis to build enablers for driving the topline/bottom line.

- Work closely with the local upstream team to develop products needed to unlock a high-potential category in a dynamic, evolving, and emerging country (where data availability is limited).

- Ideate the Brand strategy and execute key Marketing initiatives which are critical to defining the next growth phase of the organization.

- Develop communication briefs in line with agreed communication objectives & drive execution in close coordination with multiple internal & external partners.

- Liaisoning closely with sales teams & key customers across channels to on board them with brand strategy & plans, work with sales team to craft win win JBPs with key customers

- Will work closely with sell out teams (offline & online) to drive in shop content, experience, in store promoter trainings and be accountable for overall category sell out and market share across channels.

- Lead the organization's transformation into a future-fit, fully digitally visible organization.

- Focus and chion all ATL initiatives, work closely with various agencies Media, Creative Digital, and devise the Marketing roadmap.

- Looks at innovative solutions to build, establish, and exponentially grow the D2C channel supporting the 5X growth plans.

- Build Marketing capabilities and strengthen the talent pipeline to prepare the organization for the future.

- Work closely with diverse functions like sales, marketing supply chain, finance & procurement to drive common organization-wide agenda.