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Balaji Ganesh

Director at Talwin HR Solutions Private Limited

Last Login: 30 September 2023

Job Views:  
2065
Applications:  627
Recruiter Actions:  8

Job Code

1320414

Category Marketing Manager

11 - 15 Years.Gurgaon/Gurugram
Posted 9 months ago
Posted 9 months ago

Job Description :


- Deliver on the P&L ambition for the business including revenue & gross margins.


- Define the marketing strategy to drive 5X growth for the category for the immediate term as well as short/medium/long term based on broad guidelines.


- Execute the same to deliver on aligned ambition.


- Define the source of business to expand existing categories and drive the penetration of new categories by managing market Intelligence across all segments.


- Analyze & evaluate the market/competition on an ongoing basis to build enablers for driving the topline/bottom line.


- Work closely with the local upstream team to develop products needed to unlock a high-potential category in a dynamic, evolving, and emerging country (where data availability is limited).


- Ideate the Brand strategy and execute key Marketing initiatives which are critical to defining the next growth phase of the organization.


- Develop communication briefs in line with agreed communication objectives & drive execution in close coordination with multiple internal & external partners.


- Liaisoning closely with sales teams & key customers across channels to on board them with brand strategy & plans, work with sales team to craft win win JBPs with key customers


- Will work closely with sell out teams (offline & online) to drive in shop content, experience, in store promoter trainings and be accountable for overall category sell out and market share across channels.


- Lead the organization's transformation into a future-fit, fully digitally visible organization.


- Focus and chion all ATL initiatives, work closely with various agencies Media, Creative Digital, and devise the Marketing roadmap.


- Looks at innovative solutions to build, establish, and exponentially grow the D2C channel supporting the 5X growth plans.


- Build Marketing capabilities and strengthen the talent pipeline to prepare the organization for the future.


- Work closely with diverse functions like sales, marketing supply chain, finance & procurement to drive common organization-wide agenda.

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Posted By

user_img

Balaji Ganesh

Director at Talwin HR Solutions Private Limited

Last Login: 30 September 2023

Job Views:  
2065
Applications:  627
Recruiter Actions:  8

Job Code

1320414

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