Category Marketing Lead - Auto/Health Insurance

This role will report to the Head of Category Marketing and will include the following core responsibilities :

1. Own the category marketing charter and GTM for key categories (auto or health insurance)

2. Work closely with external partners (media and creative agencies) to drive insightful and differentiated marketing campaigns for the category to scale product awareness and adoption

3. Develop a strong understanding of the consumer to identify and delivery key category messages through effective campaign management and media mix development

4. Collaborate with the category business teams to achieve demand generation goals - design monthly/quarterly marketing calendar

5. Lead all consumer research projects for the product to identify and mine relevant consumer trends and insights

Requirements:

1. A self-driven individual with 5+ years of experience in marketing roles across B2C companies, MNCs or Startups

2. MBA or equivalent from a reputed institution

3. Ability to navigate dynamic and changing environment which is staple to startups

4. Strong data driven marketing skills, with demonstrated ability to dive deep into customer data and translate findings into actionable customer insights and powerful marketing programs

5. Open to learning and receiving constructive feedback

6. Develop strong working relationships across the various verticals within the organisation