Recruitment Consultant at GSKN
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Category Manager - Trade Marketing - FMCG - IIM/MDI/ISB/FMS (5-8 yrs)
We are looking for a candidate for the position of Category Trade Marketing Manager with an MNC FMCG firm.
Candidates who are associate with reputed FMCG companies can apply for this Position
Role - Category Trade Marketing Manager
Reporting: Head - Customer Marketing
Qualification: MBA Premier - B- School
Experience: 5 - 8 years of work experience, Primarily FMCG
The key responsibilities of this role would include:
- Planning and controlling annual, quarterly and monthly spends for the category. The person will be vested with the entire BTL strategy for the category.
- Designing monthly category activation and ensuring execution through regional counterparts.
- Delivery of category AOP objectives (top line, BTL %, distribution objectives).
- Owner of all trade programs assigned and new projects during the year
- Internal - Branch Managers, Zonal Sales Managers, Brand Marketing teams, Finance, IT
- External - Agencies, vendors