Category Manager - Startup

The role is part of a leading start up in the area of Digital and Marketing consulting and Analytics. The person will be responsible for understanding the market in detail, identify the target segments, understand their needs and contemporary trends, Conduct business analysis to maximize opportunities in the assortment in order to achieve continued growth and profitability for the clients, Conduct customer analytics to understand buying behavior and purchase patterns to optimize customer engagement and conversion.

The role will provide analysis, solutions, and general marketing expertise to help companies successfully sell their products, brand building and Digital marketing, develop and help implement strategies for both new and existing products, influence all phases of marketing, from design and distribution decisions to advertising and public relations messaging. focusing on customer management, both offline and digital. The role will provide program management and campaign planning across some of the key strategic accounts across Industries.

You will provide marketing, design and project management on key strategic accounts and responsible for revenue targets and growth targets for those accounts. This position will work closely with marketing research and planning teams.

You will be responsible for:

- Leading multiple projects

- Translating customer strategy into detailed campaign designs

- Capability assessments and campaign diagnostics

- Scoping solutions and creating project implementation plans

- Program and project management

Looking for MBA (Marketing) from A category B school with 10-12 years marketing exp in FMCG and/or eCommerce companies.