Category Manager - Personal Care

Category Manager is responsible to uncover consumer insights and deliver innovative marketing campaigns. The role will be responsible for managing the existing as well as developing the category strategy .

The role is responsible for business planning for the existing portfolio, doing initial secondary research to propose a medium term strategy for the portfolio, conducting requisite researches to validate hypothesis, coordinate cross functionally to develop the product pipeline, developing the communication and media strategy using the creative and media agencies and develop go to market plan in association with the Sales team.

- Business Planning and Marketing communication

- The validity of the hypothesis on developmental as well as consumer relevance front

- Operational Deliverables

- Sales estimates.

- Responsible for brand / Category Portfolio, Communication Development, Media Strategy, Market Research, Sales & Distribution Planning, New Product Development

- Align the company around the brand's direction, choices and tactics

- Analyze brand positioning and consumer insights