Category Manager - Online - FMCG

Category Manager - Online

- Responsible for developing and implementing online store's sales strategies and tactics and aligning business and technology development efforts to foster growth and customer satisfaction.

- Establish an identity and a unique value proposition for the customers to visit the online store and buy from it.

- Systematically organize and manage digital content (images, videos, copy, reviews) for multiple products. Design and continuously improve the product catalogue.

- Cultivating standards, setting SOPs, systems and best practices for content creation, distribution, maintenance, and new product listings.

- Establishes sales objectives by forecasting and developing annual sales and projecting expected sales volume and profit for existing and new products.

- Responsible for maximizing the sales and profit of the online store and achieving sales budgets while maintaining the premium brand positioning.

- To plan and implement promotional strategies for increasing sales as and when required.

- Selecting products and bundles for advertising through online paid channels, social media, etc. and ensuring a seamless shopping experience through the website

- Develop a content calendar and oversee website uploads and landing page development.

- Collaborate with Product Manager for technology development efforts to achieve high conversion rates and provide excellent onboarding and check-out experience.

- Lead cross-functional collaboration with brand, performance, content and marketing teams to execute campaigns for high-quality traffic and conversion.

- Study competition and the market for product, packaging and pricing trends.

- Analyse various data sets to deliver data-driven strategies to deliver top performance and achieve KPIs.