Category Manager - Nutrition

Job Opportunity for a Category Manager for a Nutrition brand in Mumbai

Category Manager

Purpose of the role :

- Drive the Nutrition portfolio to unleash its full potential

- Manage & develop product offering to ensure optimal business performance & growth objectives in India

- Responsible & Accountable for all business & strategic aspects effectively leading & developing the brand managers to achieve brand goals

- Brand Champion & strategic liaison to Global & Regional Marketing Team in all areas of Brand Management

Primary Responsibilities :

- Responsible for growth and profitability

- Responsible for brand building and consistent brand messaging

- Monitoring and analysis of brand financials, using findings to actively steer brand business plans

- Develop and implement short-term and long-term marketing strategies including launch and discontinuance decisions as well as the development of compelling marketing campaigns for hero products and key launches

- Evaluate, define and drive new product ideas for the category

- Management of brand budgets

- Monitoring and analysis of market and industry trends

- Close cooperation with the communication department, including the development of briefings for creative agencies

- Initiate and use market research to understand consumer and distributor needs and to make winning marketing decisions

- Provide leadership, guidance, development and management to staff member(s) and provide constructive feedback and recognition to direct reports

- Preparation of information materials and decision papers for internal management meetings and for our business partners