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07/09 HR Consultant
Manager at Turning Pro Network OPC Pvt Ltd

Views:1158 Applications:360 Rec. Actions:Recruiter Actions:9

Category Manager - Marketing Popular Brands - FMCG (6-15 yrs)

Chennai/Bangalore Job Code: 1311295

Candidate Profile: Full-time MBA working with an FMCG/Consumer Goods

Reporting: Head of Marketing

Responsibilities :

- Formulate and implement marketing and launch strategy of all categories of existing/new products in India.

- Translate marketing strategy into effective and efficient marketing campaigns that include advertising, promotions, consumer activation and public relations, social media, ATL/ BTL, Celebrity management.

- Create ROI driven and measurable marketing programs for high impact for the exponential growth of Sales and company brand.

- Prepare and monitor the Annual Marketing Budget in line with business objectives.

- Translate business strategy/plans into financial bottom-line impact through effective marketing and product promotion and Forecast ROI.

- Strategize marketing campaigns in line with Sales Plan to facilitate Sales through marketing initiatives.

- Prepare marketing calendar for advertising, PR, ATL / BTL / OOH, digital marketing, sales support, market research etc.

CTC can go up to 40 to 45 LPA

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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