Category Manager - Key Accounts Management - Global Cosmetic Firm

Client is Leading Global Cosmetic Company

1. Position Title

Category Manager - Key Accounts Management

2. Division: Consumer Products

3. Department: Key Account Management (Modern Trade)

4. Reports to: Head - Key Accounts Management

5. Location: HO, Mumbai

6. Key relationships

Internal: Key Account Managers, Marketing Teams, Sales Planner, Sales Development

External: Key Accounts Chains, Creative/Design/manpower agencies

7. Key Responsibilities

Responsible for setting in place plans to jointly grow the Health & Beauty market and over-proportionally Client via:

A strategic alignment with retailers. A superior understanding of shopper needs and behaviors.

Extensive understanding and usage of Nielsen Answers, Space planner, Kantar Worldpanel, Euromonitor and other data sources.

Develop a triple win (Client, Retailer and shopper) strategy, adequate mix activation plan and P&L of the category.

Build a trusting relationship with counterparts at key retail chains, gain category captaincies, monitor category projects rollout.

Act as the referent and single point of contact for category questions.

Deliver vision of instore excellence for our categories and brands.

Support the commercial team in their business plan alignment with retailers, with the right shopper and category insights, market and category reviews, and during retailer presentation.

Help in internal arbitration between brands when required

Key Deliverables

Growth of Client's brands and where we have category captaincy, delivering target growth for retailer categories.

In control of building brand saliency, imagery and awareness of our categories and brands in key MT chains.

8. Team Size and Profile (years of exp of team members)

This is individual contributor role.

9. Education: Graduate with MBA

10. Professional Experience:

4-8 years in competitive Category Management role, Shopper Marketing, Key Accounts Management or retail (MT- Food). Special focus on Hair Color advantageous. (category, buying and merchandising experience)

11. Key Competencies

Develops Customer Centric Business Sensitivity to the Merchandising Codes of Client

12 Physical Demands (e.g. % travel)

Located in Mumbai, with outstation travel of 5-7- days

13 Industry Source

Preferably from FMCG industry or Retail background (MT-food).

In case of latter, the candidate should have experience of working in prominent retail chains like Future Group, Reliance Retail, Walmart etc.