Category Manager - Home & Personal Care - FMCG

Category Manager - Home & Personal Care - FMCG

Position : Category manager Home & Personal Care - FMCG

Job Description :

- This is a category manager role for managing Home & Personal Care Category.

- The role requires a lot of creativity to build brands and categories from scratch, it will deal with a lot of cross functional collaboration, Micro marketing strategies, Channel Collaboration, Digital & E Com Marketing For Brand Building As Well As Performance and Building Brands In Lifestyle Channels

- Own and manage the product development lifecycle by working closely with Marketing,

Procurement, Operations, R&D, Quality functions :

- Develop Brand Positioning, Identity & Architecture for consistent brand development

- Develop yearly category business plan, marketing plan, quarterly and monthly forecasts

- Coordinate with Sales & Supply Chain for ensuring achievement of monthly, quarterly and yearly business objectives

- Plan & Implement Brands Marketing Plan For Achievement Of Business Objectives

- Collaborate with Sales on development on trade marketing plans for the category

- Identify Innovation & Renovation Opportunities and Implement the same thru cross functional coordination

- Identify brands research needs and implement the same

- Develop the brands communication strategy and implement the same thru Offline & Online Media

- Collaborate with E Commerce For Performance Marketing & Brand Development On The Platforms

- Plan & Implement Brands Promotional Needs Thru Active Collaboration With Cross Functional Teams

- Track Brands Performance on business metrices, plan and implement appropriate actions to achieve business objectives

- Experience preferably in consumer or FMCG company as a brand manager with experience of Activation, Innovation & Equity Management

- Detailed JD will Be providing on basis of interest

- Kindly send CV with CTC details