Category Manager - Home & Personal Care Domain - FMCG

Company: Reputed FMCG Company which deals with Personal Care

About Company: Reputed FMCG Company which deals with Personal care and a multi-brand, multi-product company with operations all over the nation.

- Own and manage the product development lifecycle by working closely with Marketing, Procurement, Operations, R&D, Quality functions

- Develop Brand Positioning, Identity & Architecture for consistent brand development

- Develop yearly category business plan, marketing plan, quarterly and monthly forecasts

- Coordinate with Sales & Supply Chain for ensuring achievement of monthly, quarterly and yearly business objectives

- Plan & Implement Brands Marketing Plan For Achievement Of Business Objectives

- Collaborate with Sales on development on trade marketing plans for the category

- Identify Innovation & Renovation Opportunities and Implement the same thru cross-functional coordination

- Identify brands research needs and implement the same

- Develop the brand's communication strategy and implement the same thru Offline & Online Media

- Collaborate with E-Commerce For Performance Marketing & Brand Development On The Platforms

- Plan & Implement Brands Promotional Needs Thru Active Collaboration With Cross-Functional Teams

- Track Brands Performance on business metrics, plan and implement appropriate actions to achieve business objectives

- Track Brands Product Quality Thru Secondary Research & Product Benchmarking & Collaborating with Quality

- Track Brands Equity Health, Plan Appropriate Actions To Manage Equity

- Manage Category Marketing Budgets & Play An Important Role In Influencing Trade Marketing Spends

- Manage External Vendor Relationships Like Creative Agency, Media Agency, Digital Agency, Printers, Event Mgmt Co's etc..