Category Manager - Healthcare/FMCG

Client: Leading Healthcare MNC

Job Title: Category Manager

Reporting to: Director-Marketing

Job Purpose : Development, implementation and accountability for strategic and operational plans which optimise profitability, market share and revenue growth for a brand (s) in the short and long term.

Job Accountabilities:

- Leading the business on the portfolio

- Full accountability for the portfolio to deliver financial targets - sales, op inc and market share.

- Monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives.

- Monitor A&P budgets for the portfolio.

- Track competitive price positioning and recommend appropriate price revision plans

- Manage and resolve business issues on portfolio through appropriate escalation

Developing and flawlessly executing marketing plans

- Understanding consumer insights/need gaps through research to develop winning propositions

- Development of annual marketing plans to drive business objectives.

- Developing annual media plans and executing specific media campaigns in the year

- Deploy flawless operational plans to sales team to enable quality execution.

- Track brand health regularly through appropriate tools and take course correction as required

Leading the people

- Act as brand champion to create enthusiasm and energy on the brand by engaging with internal and external stakeholders

- Lead the multi-functional team to drive alignment and closure on projects

- Lead and manage external agencies (advertising, research agencies etc.) to deliver initiatives for brands in the portfolio

Ideal Candidate:

MBA Marketing from Tier-1 B-School. Preferably from FMCG. Ideally should have a sales experience also.

Interested candidates can send their resumes to sahelis@antal.com