Company : Reputed FMCG Company which deals with Personal Care
About Company : Reputed FMCG Company which deals with the Personal care and a multi-brand, multi-product company with operations all over the nation.
Position : Category Manager- Fragrances
Work Location 1 - Mumbai
Business Planning
- Extension of Premium Brand Status
- Developing a support plan that will help achieve the objectives
- Accountable for successful and timely execution of agreed activities on the category
- Regular Reporting of business performance of the portfolio
Strategic Planning
- Assessment of opportunities in Fragrances Care category
- Developing hypothesis on ways to tap those opportunities
- Assessing the validity of the hypothesis on developmental as well as consumer relevance front
- Executing the final agreed strategic plan for the category thru cross functional coordination and external vendor management.
Financial Dimensions
- Revenue
- Gross Margin
- ASP
Non-Financial Dimensions
- Brand Management
- Communication Development
- Media Strategy
- Market Research
- Sales & Distribution Planning
- New Product Development
Educational Qualifications
- Must be an MBA in Marketing From A Reputed Institution
Experience Required
- Must have 8-10 years of experience in managing a brand in a competitive category
- Ideally must have experience in managing a Fragrance brand or portfolio
- Must have experience in independently managing a brand or a category for at least 3-4 years
Functional Skills Required
- Brand Planning
- Market Research
- New Product Development
- Communication Development
- Media Strategy & Planning
- Digital Marketing
Desired Competencies / Behaviours
- Analytical & Strategic
- Execution Skills
- People Management
Ravindra
Didn’t find the job appropriate? Report this Job