Category Manager - Fragrance - Womens Deo

Category Manager - Fragrance - Womens Deo - TOP FMCG Brand

Role Title - Category Manager - Womens Deo

Department - Marketing Business Unit

Reporting To: Head of Marketing

Role Summary

The incumbent will be responsible for managing the existing as well as developing the Womens Deo strategy. He/she will be responsible for business planning for the existing portfolio, doing initial secondary research to propose a medium term strategy for the portfolio, conducting requisite researches to validate hypothesis, coordinate cross functionally to develop the product pipeline, developing the communication and media strategy using the creative and media agencies and develop go to market plan in association with the Sales team.

Essence of Role - Key Accountabilities

Business Planning - Creating a business plan for the financial year for the existing portfolio

- Developing a support plan that will help achieve the objectives

- Accountable for successful and timely execution of agreed activities on the brand

- Regular Reporting of business performance of the portfolio

Strategic Planning-

- Assessment of opportunities in Womens Deo category

- Developing hypothesis on ways to tap those opportunities

- Assessing the validity of the hypothesis on developmental as well as consumer relevance front

- Executing the final agreed strategic plan for the category thru cross functional coordination and external vendor management.
 
Role Dimensions - 

Financial Dimensions - Revenue

- Gross Margin

- ASP

Non-Financial Dimensions - Brand Management

- Communication Development

- Media Strategy

- Market Research

- Sales & Distribution Planning

- New Product Development

Role Complexity [E.g. Location, Industry dynamics etc]

a. Cross Functional Coordination

b. External Vendor Management

Qualifications - 

Educational Qualifications - Must be an MBA in Marketing From A Reputed Institution

Experience Required - Must have 7-10 years of experience in managing a brand in a competitive category

- Ideally must have experience in managing an Womens Deo brand or portfolio

- Must have experience in independently managing a brand or a category for at least 3-4 years

Professional Certifications Required - 

Functional Skills Required - Brand Planning

- Market Research

- New Product Development

- Communication Development

- Media Strategy & Planning

- Digital Marketing

Desired Competencies / Behaviours -

- Analytical & Strategic

- Execution Skills

- People Management

Impact of Influence -

Internal Interactions / Influence Cross Functional Teams - R&D, Sales, Logistics

External Interactions / Influence External Vendors - Creative/Media/Research/Design/Manufacturing