Category Manager - FMCG - IIM/XLRI/FMS

Category Manager - FMCG - MBA from Premier Institute only (5-7 yrs) (5-7 yrs)

- Responsible for Marketing Commercialization activities across designated brands, segments,or projects with geographic scope limited to a Stand-Alone Country or a Cluster. Assigned segments, brands, or projects could be multiple yet preferably all within an defined category.

- Oversees late commercialization and launch of NPD (Base and Expand) for the assigned geography and segments/brands.

- Meet segment/brand objectives (volume, profit, share) that contribute to achieving the Country and/or Cluster business objectives.

Strategy :

- Responsible for assigned brand/segment's P&Ls at a country or cluster level. If only project responsibility is assigned, responsible for agreed-upon KPIs on a given project.

Innovation :

- Manage late Commercialization and Launch phases of NPDs

- Consumer Communications

- Manage social network community in accordance with Platform approved digital strategy and leveraging the CMS for digital assets.