An international FMCG (babycare) company is looking for a category manager for its India Business. The position is based out of Gugraon and reports into the India Marketing Manager.  The incumbent needs to be a MBA (2007 Batch or later) with at least 4-5 years of experience in the similar profile in the FMCG industry. Candidates with initial experience in Sales will be given preference.   The company has chosen to be anonymous at the moment, however is a global brand name.  Role Purpose:  - To lead the complete marketing/product management for a category in India through developing a comprehensive category roadmap, product selection, driving action plan & monitoring the results of marketing activities.   Key Deliverables:  - Market monitors: studying competitors, market players, trends, market capacity, product seasonality & selling channels  - Responsible for formulating strategy by product segment.  - Identify & select appropriate products from Global list based on comprehensive market study which should leads to both Category growth & brand development  - Plan, implement and monitor product launches on a permanent basis. Developing products presentations, trade presentations and other informative materials on all the products  - Lead daily activities & communications - internally with other departments in the local subsidiary & with the HQ marketing team  - Market budget controlling for the category (within the framework of the activities required)   - Developing & executing a complete Media Plan for the category  - Lead a full circle of trade supportive activities including motivation programs for sales teams and materials for shops  - Control and analyze effectiveness of ATL/BTL activities for the category.Consumer profile analyses on external database  - Price positioning  - Supporting appropriate channel development strategy  - Provide merchandising standards for the category  - Driving CRM portfolio for managing customer complaints related to the category

Delhi NCR

Others

Category Manager - FMCG/BabyCare 

Category Manager - FMCG/BabyCare  ,Job Description for Category Manager - FMCG/BabyCare  in Artsana Group in  Delhi NCR Others for (2-5) years of experience. Apply Now!

Job Description for Category Manager - FMCG/BabyCare  in Artsana Group in  Delhi NCR Others for (2-5) years of experience. Apply Now!