Category Manager - FMCG

Company: Reputed FMCG Company

Position: Category Manager-Personal Care

Location: Mumbai

Job Description:

- Extension of Brand Status.

- Developing a support plan that will help achieve the objectives

- Existing Products- Develop business support plan that will help achieve top line and bottom line objectives.

- New Products- Create a robust consumer proposition, packaging and launch plans which include both consumer roll-out as well as channel roll-out.

- For existing and new products creating consumer relevance and trial road-map using ATL and BTL mix.

Jayasree