Responsible for delivery of Category P&L
- Driving category sales and support sales channels through execution of advertising, promotion and branding activities
- Taking care of market size estimation, identifying market trends and shift in consumer preferences and pricing decisions pertaining to the category
- Responsible for driving various planning cycles (eg, long range plan, profit plan, operating plan) for product category.
- supporting product design process, mining of consumer relevant innovation and maintaining the health of product portfolio
- Responsible for New Product Development, Launch and Project Management
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