Posted By
Posted in
Sales & Marketing
Job Code
1148681
Category Manager - FMCG
Category Manager (MBA Batch 2015 - 2017)
Specification :
- MBA batch 2008-2013
- Need someone from FMCG Industry who understands Pricing , NPD, Devising Marketing Strategy with P&L responsibility of the Category.
- Responsible for delivery of Category P&L
- Accountable for driving category sales and support sales channels through execution of advertising, promotion and branding activities
- Responsible for market size estimation, identifying market trends and shifts in consumer preferences and pricing decisions pertaining to the category
- Responsible for tracking and mitigating competition actions
- Responsible for driving various planning cycles (eg, long range plan, profit plan, operating plan) for product categories.
- Responsible for supporting product design process, mining of consumer relevant innovation and maintaining the health of product portfolio
- Responsible for New Product Development, Launch and Project Management .
Stakeholder Management :
- External Collaborate with Vendors Internal
- Collaborate with platform teams, design, procurement and supply chain team towards product development
- Collaborate with Sales Channel Heads and Regional Sales Managers to identify portfolio gaps and execute tactical interventions
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Posted By
Posted in
Sales & Marketing
Job Code
1148681