Category Manager - FMCG

Purpose of the position:

- To lead the complete marketing/product management for the category in India through developing a comprehensive category roadmap, product selection, driving action plan & monitoring the results of marketing activities.

Main responsibilities:

- Market monitors: studying competitors, market players, trends, market capacity, product seasonality & selling channels.

- Define a clear Road Map for the category (includes both short term & long term goals).

- Responsible for formulating strategy by product segment.

- Identify & select appropriate products from Global list based on comprehensive market study which should lead to both Category growth & brand development.

- Plan, implement and monitor product launches on a permanent basis. Developing products presentations, trade presentations and other informative materials on all the products.

- Lead daily activities & communications - internally with other departments in the local subsidiary & with the HQ marketing team.

- Develop and lead internal & external products/ category trainings for local sales team and distributor's sales teams.

- Market budget controlling for the category (within the framework of the activities required)

- Developing & executive a complete Media Plan for the category.

- Lead a full circle of trade supportive activities including motivation programs for sales teams and materials for shops.

- Control and analyze effectiveness of ATL/BTL activities for the category.

- Consumer profile analyses on external database.

- Price positioning.

- GM category analyzes.

- Market visits to regional cities all over the country (about 30%)

- Supporting appropriate channel development strategy.

- Provide merchandizing standards for the category.

Skills:

- 3+ years of working experience on the relevant position in the Baby Business (preferably from Toys) or FMCG specially the ones that are in baby cosmetics.

- MBA marketing from Premier Business School

- Graduation any

- Strong communication skills

- Fluent level of English (spoken and written) is a must

- Strong computer skills including MS Office (presentation skill is a must)

- Excellent analytical skills