Category Manager - Education

Category Manager Marketing :

- Understanding the consumer, mining insights from data, and translating them into business opportunities.

- Work closely with the Academic team, Technology team & Sales team to conceptualize and roll out category building initiatives.

- Developing strategies for the category basis consumer understanding and portfolio of courses.

- Providing strategic guidance to product managers to develop product plans and oversee their execution

- Actively work with the marketing communication team to track and ensure the effectiveness of campaigns/properties.

- Responsible for meeting that the top-line & bottom-line objectives of the category.

Budget and Revenue Planning :

- Forecast product demands and trends

- Track and manage budget

- Balancing projected forecasts and actual sales, identify gaps and implement action plans

- Build category as a strong revenue and profitable business

- Create clear differentiation for ongoing growth

- Sound understanding of competitors, their product positioning, pricing and promotional activities, market intelligence

Product Management :

- Responsible for product design, packaging, pricing,& communication.

- Research and analyze data and market insights

- Work with consumers, Academic team, Product Tech team to identify new ways of expanding product categories

Marketing :

- Sound understanding of competitors, their product positioning, pricing, and promotional activities

- Build Customer stickiness and revenue build up over time by ensuring cross-sell/upsell and repeat purchase/renewal

- Collaborate with the communication team

Teacher Management

- Work closely with the teacher development team to ensure the availability of teacher and quality of teachers

Ideal Candidate

- 7-10 Years of Product Management Experience from E Com, FMCG, Telecom (Postpaid)

- Exposure to technology, digital customer journey, digital product management IIMs/MDI/XLRI