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28/06 Alishba
Associate Consultant at Antal International

Views:762 Applications:258 Rec. Actions:Recruiter Actions:30

Category Manager - Consumer Durable (4-9 yrs)

Gurgaon/Gurugram Job Code: 1117590

1. Using consumer research, internal and external understanding, data, intuition, creating relevant categories and sub-categories for the organization to help build deeper understanding of the consumers, their behaviours, needs / wants across different occasions.

2. Competition analysis (pricing/promotions/launches) & study of industry trends to provide key inputs for conceptualization, Communication of the products in the category.

3. Category & PnL management - ownership of sourcing, value chain, developing cash flow models and business proposals to meet financial goals.

4. Design the GTM and scale up for new categories/new SKUs. Plan and manage company`s overall sourcing strategy.

5. Own & execute demand generation activities to meet category objectives. Own and execute monthly/weekly category merchandising, visibility & consumer communication plan to drive new to platform acquisition, New to category acquisition and repeat to category.

6. Work closely, across functions (Back-end Supply Chain, Delivery Ops, Merchandising, Planning team, Brand & Offline & Digital Marketing Team) for Planning, Supply Chain and Procurement.

7. Identify and build relationships with vendors and key suppliers - Engage with suppliers on new projects, cost reduction and optimization opportunities.

8. Negotiate pricing and cost control, draw out cost reduction plan for each category.

Women-friendly workplace:

Maternity and Paternity Benefits

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