Category Manager - Building Materials Firm - IIM/IS/FMS/MDI

Category Manager (Leading Building Materials Co)

Position: Category Manager (5-10 yrs) (Leading Building Materials Co)

Role:

- Managing a new Product category with business & brand development responsibility

- Prepare Business Plan basis on Category growth targets, Market potential and Product roadmap

- Analyze Market trend & Competition benchmarking to define action measures and category Strategy & roadmap

- Actively working on market gap identification, New Product Development and GTM Strategy Implementation; managing brand building & product awareness campaigns

- Create competitive product portfolio based on Consumer behavior, Technology trends & internal capabilities

- Leading implementation of 4Ps for NPDs through market & customer data analysis, and monitoring relevant competition activities by liaising with sales team to pursue organizational marketing objectives and enable marketing management decisions

- Formulate pricing basis Product features, competition & profitability targets; Ensured effective rollout in market

- Ownership of Marketing budget & its utilization for achieving category targets in conjunction with brand marketing

- Design promotional strategies and implementation through ATL, BTL & Digital

- Develop selling stories & product specific information for catalogues, POSM, training and sales pitch

Requirements:

- MBA (Premier Institute)

- 5-10 yrs of post MBA experience in Category Management/ Category Creation/ Product Management

- Some prior experience in Business Development/ Institutional Sales will be preferred

- Good Communication and Analytical skills

Location: Mumbai

This position is for a Client of Vertex Corporate Services which is a Leading Building Materials Company