Category Manager - Building Material

About Company :

Reputed Company in the building material industry, which deals with the multi-brand & multi-product, with operations all over the nation.

Overview

- Leading the ideation to innovation development process for identified strategic opportunities for the brand.

- Coordination with sales, field marketing, R&D, technical team, other cross-functional team members towards successful delivery of the stated objectives for the role.

Role & Responsibilities

- Specifically focus on the innovation process (from Ideation to Launch) for fulfilling the following objectives:

Product Portfolio Competitiveness 

- Coordination with Sales and Field Marketing teams to develop understanding of the right comparison benchmarks for product benchmarking exercise

- Benchmarking the product portfolio with their respective regional/ national competitors for techno-commercial comparison, by liaising with R&D and Technical team

- Formulating the action plan emerging out of the benchmarking exercise - either new proposition formulation or triggering innovation process

- End-to-end handling of product innovation process thereafter, in liaison with cross-functional team

Product Portfolio Premiumisation :

- Coordination with Sales and Field Marketing teams to develop understanding of the current usage of product portfolio

- Identification of possible usage spaces that can be commercially unlocked - either increase in usage or better solution of the usage problem - by a premium innovation to the product portfolio

- End-to-end handling of product innovation process thereafter, in liaison with cross-functional team

Product Portfolio development for unaddressed needs -

- Coordination with Sales and Field Marketing teams to develop understanding of all kinds of possible needs in

- Assessing the usages of current portfolio in those spaces towards creating a sharp innovation brief for development of product(s) for unaddressed needs

- End-to-end handling of product innovation process thereafter, in liaison with cross-functional team

Common :

- Managing Product Literature, AVs, Specification sheets etc.

- Product usage feedback from field teams

- Training internal teams on the product portfolio

- Contributing towards development of category & brand strategy