Category Lead - Social Media - IIM/ISB/FMS/MDI

Category Lead (Youtube)

We are seeking a motivated and experienced Category Lead to oversee and manage our presence and performance across various categories on the YouTube platform ( Male /Female TG categories).

The ideal candidate should have a deep understanding of YouTube's ecosystem, content trends, and audience behaviors. As the Category Lead, you will be responsible for developing and executing strategies to enhance our brand visibility, engagement, and revenue generation within the specified categories.

Responsibilities:

- Content Strategy: Conduct thorough research and analysis of YouTube content trends, audience preferences, and competitor activities within assigned categories. Develop comprehensive category-specific strategies to maximize brand exposure, audience engagement, and revenue growth.

- Content Management: Oversee and provide inputs to the content creative process, from ideation and production to optimization for YouTube algorithms and best practices.

- Engagement: Analyze audience behavior and engagement metrics to identify opportunities for improving content relevance and engagement levels.

- Performance Tracking and Analysis: Monitor key performance metrics, including views, watch time, engagement, click-through rates, and conversion rates and optimize for growth

- Managing large teams with diverse backgrounds and defining precise monthly and quarterly goals while helping them to achieve the same

- Product Funnels - Work closely with product and app teams to drive high quality app installs and conversions funnel in app via youtube and organic funnels

- Owns P&L for the category

Qualification:

- Bachelor Degree from Tier - 1 institute. Preference for a MBA Degree (Tier 1)

- Exceptional communicator - ability to inspire and influence, and dexterity in presenting to large/ diverse audiences. Native or bilingual proficiency in speaking and writing in English.

- Self driven - ability to own and run with agenda and build teams that can execute jointly.

- Strong familiarity with business, digital media, and tech startup landscape in India.

- Strategic thinker with creative flair and project management skills crafting world-class creative strategy and spearheading the execution

- Innately curious and thrives on gleaning insights from data, and able to identify creative opportunities in content and translate these into sharp creative strategies

- Proactive, fast, and flexible problem-solver with superb time, resource, and stakeholder management

- Ability to interact meaningfully with people of diverse backgrounds, personalities, and expertise (e.g. Product Engineer in Bangalore and Creative Executive in Mumbai)

- Passion and curiosity towards building great product experiences for everyone

- Self-motivated leader and strong collaborator/ team player - with the ability to maintain calm, make good decisions and work with constant ambiguity.