Category Lead - Pet Care Startup

Strategic Priorities:

1. Pinpoint customer/shopper trends and understand the advanced principles of category management

2. Market product categories effectively, discuss strategies with management, brief market research companies, update internal reports, perform regular retail checks, and drive sales through different planogram strategies

Essential Qualifications:

- Previous working experience as category manager for 11-12 years

- Engg + MBA with a sharp sense of data analytics & management. Added advantage of knowing the pet industry is always welcome

Essential Experience:

- Experience in retail and marketing

- Must have worked in both ONLINE & OFFLINE RETAIL

Key Deliverables :

- P&L responsibility for the category. Decide on the offering of product, pricing of products and deliver the target margins across product offerings & channels.

- Ensure to manage inventory, revenue & margins from the categories. Alter the mix of offering depending on key learnings & insights.

- Understand consumer & market insights, and work on the promotions / offering mix / pricing for categories, commensurate with budget plans.

- Ability to manage a wide spectrum of products ranging from Food, Treats, Grooming, Health Care, Fashion & Lifestyle for Pets, Leashes & Collars, etc.

- Ensure correctness & aptness of content for each SKU, including photoshoot / product shoot.

- Manage consistent & optimal availability of inventory across channels, and also ensure seamless experience for the consumers across channels.

- Market research of key competitors and also global players. Implement learnings in category offerings of our brand.

- Comfort of having worked on Gineysis, Magento & Browntape.

- Researching and analyzing trends in sales and consumer behavior.

- Drafting reports for the organization to enhance sales.

- Planning and implementing planograms for shelf displays.

- Communicating with suppliers and retailers about products.

- Optimizing in-store displays with prompted signage, category markers, and category usage tips.

- Proficient at evaluating current business retail practices.

- Ability to write well and generate reports on market activity.

- Possess great negotiation and interpersonal skills.

- Ability to think from a consumer perspective and understand buying behavior.

- Analytical, creative, and goal-driven thinking.