Category Head - Women Apparel - eCommerce

Women Apparel Category Head - eCommerce

Portfolio P&L : ( 100 Cr annually )

- Ownership of Revenue, Margin and Unit profitability targets

- Strategy creation and execution in line with the Annual Operating Plan

- Key Aspects: Negotiations, relationship management, monetization, marketing, pricing, selection

Selection Strategy:

- Strategic decisions on selection to deliver on the CraftsVilla proposition of fashion leadership and content leadership

- Business development and innovation around business models to continually improve selection profitably

Operational Excellence & Innovation:

- Involved in many a game-changing initiatives like automated pricing, personalization, Auto replenishment/product substitution, Vendor Partnership Program

- Lead a team tasked with delivering on day to day operations from vendor on-boarding to marketing initiatives ( Category Team)