Category Head - Trade Marketing - Decorative Paints

Category Head - Trade Marketing

- Strategy, planning, and implementation for all brands and products.

- Categories would include a mix of new brand work, new category work-and existing brands new category work

- Developing new products and strengthening the current product portfolio.

- Developing and launching new products in the category.

- Ensuring top line and profitability.

- Promotion of brand, Planning and developing marketing strategies.

- Initiating and executing activities for prelaunch & Launch plans.

- Executing promotional/communication plans across all ATL/BTL activities.

- Responsible for developing and defining consumer insight driven marketing mix and product portfolio.

- End to end responsibility for new category/product development and new category/product launches.

- Responsibilities would also include driving strategy, planning, top line, budget management & bottom line for above.

- Interact with the Activation team and form a strong partnership to grow category/Brand.

- Brand positioning and product range architecture strategy formulation.