Posted By
Posted in
Sales & Marketing
Job Code
941894
Work directly with the CMO in :
- Crafting the positioning and messaging for company Masterbrand,
- Partner the business owners for our portfolio of private label and consumer brands - own proposition, messaging and architecture and the brand vision plans for how the brand execution extends across all the Ps of marketing
- Communication strategy and development for our brands across its categories for all above the line campaigns
- Developing and driving org wide deployment of brand philosophy & guidelines
- Define the Brand Architecture and extensions to build a Brand Vision Plan
- Champion consumer understanding to make company the most consumer intuitive brand in India
- Drive all brand tracking and consumer research with Insights
- Work closely with the different businesses to define the opportunity and guardrails based on the MB
- Design and be the custodian of the Retail Identity of the company Brand in stores
SKILLS :
- Must have :
- Strategic, highly adaptable and entrepreneurial
- Strong business acumen, and capacity for insights and analytics
- Strong communication and influencing skills with senior stakeholders and peers
- Self starter who is able to spot opportunities
- Positive, assertive, yet empathetic leadership with - exceptional soft skills- to enable delivery through high degree of collaboration and partnership
- Ability to work across many different projects, learn fast and deliver quickly
EXPERIENCE :
- 12 -14 years in consumer marketing
- Has worked on crafting long term growth strategies
- Has had responsibility for communication development
KEY STAKEHOLDERS :
- CXOs and their key leaders
- Rest of the marketing team
- Business heads
- Agencies
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Posted By
Posted in
Sales & Marketing
Job Code
941894
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