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23/05 Chetna Sharma
Senior HR Consultant at CIEL HR Services

Views:1122 Applications:274 Rec. Actions:Recruiter Actions:43

Category Head - Retail/FMCG (10-15 yrs)

Mumbai Job Code: 1099722

Vacancy for Category Head role with Retail (FMCG) Brand for Mumbai


- Lead the strategy & thinking for the FMCG private labels - for both existing and new categories

- Be the catalyst for product quality sustenance & improvement

- Drive the new product development process from idea to launch; own the GATE process

- Identify opportunities for new categories with detailed data analysis and creating detailed launch plans

- Analyze market trends and competitive data to identify opportunities and make recommendations for maximizing revenue and profitability

- Monitor the brand health measures - market share, consumer stickiness, geographic dispersion, etc.; identify gaps, areas of improvement to enable data-backed decision making

- Lead the product mix (pricing, SKU's, distribution, pack graphics) and support product development team

- Own the packaging design development process in close coordination with packaging team and design agencies

- Work alongside consumer research team and agencies to better the customer/product understanding

- Work closely with operations teams to ensure superior in-store execution

- Passout of a reputed management institute with rich marketing experience from FMCG sector (need from a company of upto INR 2000 Cr. turnover)

- Multi-category exposure with Foods FMCG would be preferred

- An individual who is seeking to make a career in business roles going forward

- Strong analytical and insighting skills wih an eye for detail

- Understanding of competitive landscapes - propositions, pricing, promotional and distribution strategy

- Ability to work seamlessly in cross-functional teams, managing complexity and to get work done

- Should be fine with regular travel

Women-friendly workplace:

Maternity and Paternity Benefits

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